FAQs match funding
Many companies throughout the UK offer employees the
chance to boost their fundraising efforts by 'matching' the money
they raise. Reach out to your working parents, and your PTA could
double the amount of cash it raises.
What is match funding?
Match giving, or match funding, is a simple way to maximise the
fundraising efforts of your individual PTA volunteers. It is an
informal, albeit corporate, arrangement between a company and an
employee. Usually, a company pledges to match a sum of money
relating to the amount the employee has either raised or
donated to a charity. It is likely that there will be an upper
limit and certain criteria applied, such as the recipient
organisation being a registered charity. Some companies will pledge
time and resources instead of money, enabling their employees to
support a cause during their working week. Or a tangible service
may be offered, such as the opportunity to print posters,
programmes and newsletters.
Which organisations will support our PTA?
Unfortunately, while we'd love to be able to provide a list of
companies offering match funding, it is fraught with too many
issues: some companies have certain criteria in their small print
(i.e. where it's only offered to full-time staff after two years
service), or the schemes change too often for us to be able to keep
any such list up to date. Generally speaking, banks and building
societies, insurance companies, supermarkets, utilities providers,
phone companies and car manufacturers are known to offer
match-funding schemes. Explain the idea of match funding to your
supporters and ask them to check with their employers whether
a scheme is already in place or if they would be willing to set one
A match funding scheme can be adopted by any company no matter
how big or small. Barclays, for example, offers its employees the
opportunity to match funds they raise for their chosen charity up
to £750 per year. This is available for three activities a year!
Aviva, in response to feedback from their staff, has introduced a
'£Plus' matching scheme. The scheme gives Aviva employees the
chance to receive matched funds for any money raised on behalf of
a registered charity of their choice.
How do we get started?
To get things started, you need to harness the support of your
parents by getting them to ask their employers if they operate, or
are interested in running, a matched giving scheme. Ask mums and
dads to make the approach to their boss in the first instance. You
may find that there are one or two large organisations that employ
many of your supporters, so if you find a company that is willing
to match fund, make sure you let everyone know! A quick internet
search will also give you a list of organisations that have been
known to match fund, and this is a good way to identify employers
in your local area that your parents can approach. Once the company
has agreed to match fund, they will probably ask their employee to
complete a request form. If this is not the case, ask the company
to put their pledge in writing to the PTA. Ensure that your
association formally acknowledges the contributions made by
companies and their employees.
How can we raise awareness?
The more you can do to spread the word about the benefits of
match funding amongst your parents the better. Make sure you tell
everyone that this way to fundraise exists. Explain that its not
complicated and will cost the individual nothing other than some
time to talk to their employer.
What can we do to ensure maximum benefit?
Once you've identified PTA volunteers who can tap into matched
funding via their employers, you need to ensure you use this
opportunity wisely. For example, if a mum or dad has volunteered to
help at the summer fair and their employer will match the money
they raise, make sure you put them on the most lucrative stall.
It's a great way to build a rapport with local businesses. If a
company is prepared to support their employee, ask if they are
willing to go further and support your association in other ways,
such as providing raffle or auction prizes.
Michelle Glumart, assistant secretary, Friends of
Herringham Primary Academy, Essex (370 pupils)
successfully received match funding from a school parent: 'We were
approached by a parent who works for a company offering match
funding for their employees - up to £6,000 per year, and no more
than £1,500 each time. Her company match funds against the overall
amount raised at an event. There was one form to fill in, for the
company to prove who we were, and we were asked to provide bank
account details, but after that it's been plain sailing. We simply
give our parent a cheque payable to her company for the total
amount raised. Providing it's banked before the end of the month,
double the amount is paid directly into our PTA bank account by the
15th. This year alone, we have raised an additional £2,900 in match
funding for just two events - what's not to love about
A quick internet search will give you a list of organisations
that have been known to match fund, so this may be a good way to
identify employers in your local area that your parents can
You may find that there are one or two large organisations that
employ many of your parents. If you find a company that is willing
to match fund, make sure you let everyone know.
Once you've identified local employers, send letters to parents
explaining how the scheme works, what you are raising money for and
provide a list of local companies known to match fund.
our template letter to parents on match funding.
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