FAQs match funding
Many companies throughout the UK offer employees the
chance to boost their fundraising efforts by 'matching' the money
they raise. It really is money for nothing, and your PTA could
double the amount of cash it raises with very little effort. Want
to know how? Read on...
What is match funding?
Match giving or match funding is a simple way of maximising the
fundraising efforts of your individual PTA volunteers. It is an
informal albeit corporate arrangement between a company and their
employee. Not all companies offer matched funding but those that do
will pledge a sum of money relating to the amount their employee
has raised for or donated to the charity of their choice. Some
organisations will match fund on a £ for £ basis, others will
stipulate what they are prepared to give. It is likely that an
upper limit will be applied along with certain criteria such as the
recipient organisation being a registered charity. Some companies
will also pledge time and resources instead of money, so enabling
their employees to support a cause during their working week, or
offering a tangible service such as the opportunity to print
posters, programmes, newsletters and so on.
Which organisations will support our PTA?
Unfortunately, while we'd love to be able to provide a list of
companies offering match funding, it is fraught with too many
issues - some companies have certain criteria in their small print
(i.e. where it's only offered to full-time staff after two years
service), or the schemes change too often for us to be able to keep
any such list up to date. Generally speaking, banks and building
societies, insurance companies, supermarkets, utilities providers,
phone companies and car manufacturers are known historically to
offer match funding schemes. It's a case of making it clear to
parents what 'match funding' is, and asking all your supporters to
check with their employers whether a scheme is already in place or
if they'd be willing to set one up.
Having said this, a match funding scheme can be adopted by any
company no matter how big or small. Barclays for example offer
their employees the opportunity to match funds they raise for their
chosen charity up to £750 per year and this is available for three
activities a year! And Aviva, in response to feedback from their
staff has introduced a '£Plus' matching scheme. This gives Aviva
employees the chance to raise funds for any registered charity in
which they are interested and to receive matched funds from Aviva
How do we get started?
To get things started you need to harness the support of your
parents by asking them to ask their employers if they operate or
are interested in running a matched giving scheme. Ask mums and
dads to make the approach to their boss in the first instance. You
may find that there are one or two large organisations that employ
many of your mums and dads, so if you find a company that is
willing to match fund through a parent, make sure you let everyone
know! A quick internet search will also give you a list of
organisations that have been known to match fund, so this may be a
good way to identify employers in your local area that your parents
can approach. Once the company has agreed to match fund, they will
probably ask their employee to complete a request form. If this is
not the case, ask the company to put their pledge in writing to the
PTA. Ensure that your association formally acknowledges the
contributions made by companies and their employees.
How can we raise awareness?
Promote, promote, promote! The more you can do to spread the
word about the benefits of match funding amongst your parents the
better. Make sure you tell everyone that this way to fundraise
exists! Explain that its not complicated and will cost the
individual nothing extra other than some time to talk to their
What can we do to ensure maximum benefit?
Once you've identified PTA volunteers that can tap into matched
funding via their employers you need to ensure that you use this
opportunity wisely! So for example, if there is a mum or dad that
has volunteered to help at the summer fair, and their company is
match funding the money they help to raise, make sure you put them
on the most lucrative stall! It's a great way to build a rapport
with local businesses; if they are prepared to support their
employee, they may be willing to go a bit further and support your
association in other ways by providing raffle / auction prizes for
Michelle Glumart, assistant secretary, Friends of
Herringham Primary Academy, Essex (370 pupils)
successfully recieved match funding from a parent at their school:
'We were approached by a parent who works for a company offering
match funding for their employees - up to £6,000 per year ad no
more than £1,500 each time. Her company match funds against the
overall amount raised at that event. There was one form to fill in
for the company to prove who we were and we had to provide bank
account detaisl, etc, but after that it's been plain sailing. We
simply give our parent a cheque payable to her company for the
amount raised. Providing it's banked before the end of the month,
the doubled amount is paid directly into our PTA bank account by
the 15th. This year alone on two events, we have raised an
additional £2,900 in match funding - what's not to love about that?
My advice for other PTAs is definitely find parents who can access
match funding for you!'
A quick internet search will give you a list of organisations
that have been known to match fund, so this may be a good way to
identify employers in your local area that your parents can
You may find that there are one or two large organisations that
employ many of your parents, so if you find a company that is
willing to match fund, make sure you let everyone know.
Once you've identified local employers, send letters to parents
explaining how the scheme works, what you are raising money for and
provide a list of local companies known to match fund.
template letter to parents on match funding, here.
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