Keep things simple for new families by sending a letter welcoming them to the school community. The letter should come from a real person, ideally the chair. Begin with a friendly opening and a paragraph containing key points, then break down the information and end on a friendly note.
You might also include:
Chair’s welcome: A short but personal note. What do they love most about the PTA?
Head’s testimonial: What value does the PTA add to the school? How do staff support it?
Objectives: What’s the PTA’s primary goal? How do you aim to achieve it? What are you raising funds for at the moment?
What we’ve achieved: What has the PTA funded in recent years? Who benefited, and what could they do better as a result?
Events we hold: Annual events and plans for the coming year, particularly the autumn term.
How they can help: There are lots of ways to find their feet. Could they man a stall? Are there jobs they can do from home? Do you run affiliate schemes? Does their employer match fund?
What happens next?: Will you send a newsletter or an invitation to a meeting? Does the PTA hold a ‘tea and tissues’ morning?
Call to action: What would you like them to do? Join your Facebook group, email any questions?
Sign off: Something like ‘I look forward to getting to know you,’ keeps it personal.
In your first PTA or school newsletter of the year, share practical tips and insights from parents who have been there before. Focus on key aspects of school life, such as communicating with teachers and understanding school routines. Keep your advice friendly and supportive. Here are some of our favourites:
‘Tell your child about your own school days: who was your teacher and what did you do at playtime?’
‘Label everything the children take to school, including clothing and water bottles. Use the PTA code when ordering name labels – the commission goes into PTA funds.’
‘Make sure your child can hang up their coat, go to the toilet, recognise their name, hold a pencil and dress themselves (except for SEN pupils).’
‘Stay positive, keep goodbyes brief and be prepared for your child to be tired for a few weeks.’
‘The class WhatsApp group isn’t just another distraction, it’s a place to seek help and reassurance.’
‘If you discover you didn’t buy enough uniform, ask the PTA about pre-loved items.’
‘Write key dates in your calendar so you remember the non-uniform days, forest school days and when to pack their PE kit.’
‘Don’t bombard your child with questions after school.’
‘If your child is upset at drop-off, trust the staff.’
‘Try to make the morning as relaxed as possible by leaving plenty of time. Be on time for pick-up.’
‘Join the volunteers’ chat for the PTA and follow the socials. You can start with small tasks and it’s a great way to expand your social circle outside the class.’
‘Enjoy school life and embrace it!’
- Download the Welcome letter template
See also